Business

How To Deliver On Your Customer Promises

March 18, 2021

Written By: Emma Loggins Sprinkle

Marketing is something of a refined art in 2021, measured and tested by years upon years of careful development and innovation.

Marketing has made forthright use of every technological development, every trend, even part of meme culture, every avenue it can to try and generate interest and gather or retain eyeballs. For this reason, the marketing industry is a huge behemoth that every business must pay its toll to if they hope to get noticed, not only if they hope to be relevant.

For this reason, it’s true that sometimes, marketing copy can seem like a worthwhile approach in and of itself. However, the fact is that despite how flowery and worthwhile we can make a project, brand or service sound, it all means naught if you fail to deliver at the first hurdle, particularly if you’re a small business that has overpromised from the offset.

In this post, we’ll help you go beyond the marketing copy, discussing three promises you may have made and how to continue keeping them. In this respect, you’ll be in the best position going forward.

Client Care

Many companies are all-too-happy to suggest that they focus on their clients and customer as a foremost priority, and of course, while that’s true, it’s mostly in order to secure revenue and not to become best friends with everyone who uses their service. But to be less cynical, it is totally appropriate to make sure that your client-first approach translates to the service they receive. Why? Because they notice.

Transparency Is All

You may say that you only use the finest local produce, or that you always source the most ethical suppliers, or that your business is totally dedicated to sustainable energy sources, but is this true?

And if it is, then why not promote that, and use it to prove your values? A little transparency can go a long way, perhaps by showcasing what farms you use, or how you use only materials from your home country, or how you avoid using exploited labor overseas. Often, transparency is all, and it not only helps you show your virtue but why it’s important to you as a firm. That can have a real and noticeable impact.

Accurate Portrayals

Accurate portrayals of your product, business and its staff can be very helpful. For instance, you may decide to host a ‘meet the team’ page in which you show your professional faces – this helps add an air of credibility and care to your page without coming across as too overly promotional.

It personalizes you without seeming like an overly boring and bare-faced marketing strategy. Accurate portrayals, in this sense, can help meter the most pressing claims made by your marketing copy.

With this advice, we’re sure you’ll be much more able to go beyond the marketing copy and deliver wholesale instead.

Emma Loggins Sprinkle

Founder & Editor | Website | View Posts

Emily Sprinkle, also known as Emma Loggins, is a designer, marketer, blogger, and speaker. She is the Editor-In-Chief for Women's Business Daily where she pulls from her experience as the CEO and Director of Strategy for Excite Creative Studios, where she specializes in web development, UI/UX design, social media marketing, and overall strategy for her clients.

Emily has also written for CNN, Autotrader, The Guardian, and is also the Editor-In-Chief for the geek lifestyle site FanBolt.com

How To Deliver On Your Customer Promises

Emma Loggins Sprinkle

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