When the stress of daily life feels overwhelming, sometimes the simplest joys offer the greatest healing. Talia Boone discovered this truth and built Postal Petals® around it. As the founder of this farm-to-table fresh flower delivery service, she’s making waves – even gracing the cover of Teresa Speight’s new book Black Flora: Inspiring Profiles of Floriculture’s New Vanguard from Timber Press.
Before creating Postal Petals®, Talia spent 15 years mastering brand strategy and communications in sports and entertainment. Her path wasn’t always focused on flowers. She began her journey fighting for education equity and prison reform in Washington, DC. Today, she brings this same passion for justice to her business approach. Talia believes companies should stand up for what matters – from racial equality to women’s rights to LGBTQIA support.
We had the honor of chatting with Talia – and she spoke with us about how her company blends beauty with purpose and why arranging flowers can become a powerful mindfulness practice for overwhelmed professionals. She also spoke about the challenges of entrepreneurship and finding her voice as a woman in business. Her story reminds us that with creativity and courage, we can build businesses that make life better for ourselves and others.
Check out our full interview with Talia below.
Our Interview with Talia Boone
How did your 15-year background in brand strategy and social impact influence your decision to create Postal Petals as a farm-to-table flower delivery service?
Talia Boone: My career has always been centered on the intersection of business, creativity, and social impact. With over 15 years in PR, brand strategy, and partnerships, I’ve honed a deep understanding of how storytelling and experiences can spark meaningful connections.
When I created Postal Petals, it was driven by a personal need for more mindfulness and creative expression in my own life. However, my professional background gave me the skills to turn that personal inspiration into a scalable, impactful business. I wanted to create something that did more than just deliver flowers. It also needed to foster creativity, well-being, and meaningful connections.
Postal Petals is a natural extension of the values I’ve always championed: innovation, accessibility, community, and healing.
You advocate for mindful flower arranging as a self-care practice. Could you explain how this practice specifically benefits mental health and how you first discovered these benefits?
Talia Boone: I first discovered the meditative power of flower arranging years ago when a friend invited me to a class as a fun activity. From the moment I started, I was instantly drawn to the process. It felt relaxing and soothing, and before I knew it, flower arranging became my go-to self-care practice.
Then, during the early days of the pandemic, when anxiety was high and human connection was scarce, I found myself craving that same creative outlet with fresh flowers. I turned to it as a grounding practice that had always helped me slow down, be present, and release stress.
But, during that time when lockdowns were still in full effect here in Los Angeles, I struggled to find high-quality blooms to arrange, which ultimately planted the seed for what would become Postal Petals.
As I built the company and dove deeper into the research behind flower arranging, I realized there was actually science behind the calming benefits I’d personally experienced. Studies showed that mindful flower arranging engages our senses and creativity in ways that offer therapeutic benefits like reducing anxiety, improving mood, and fostering mindfulness.
It’s a practice rooted in presence and intention, both of which are crucial for mental and emotional wellness. Now, through Postal Petals and our DIY Bloom Boxes, I love that I get to share this practice with others, helping people experience the joy and calm of flower arranging from the comfort of their own spaces.
Could you share how Postal Petals bridges the gap between flower farms and consumers, and how this model supports both sustainability and mindfulness?
Talia Boone: Our model is intentionally designed to improve the end-user experience. We partner directly with domestic flower farms, ensuring that when a customer receives their Bloom Box, those flowers were cut fresh and shipped within hours. It’s our version of farm-to-table, but for flowers. This direct relationship not only supports domestic flower farms but also helps reduce waste and carbon emissions.
Another key sustainability initiative for us is how we manage event flowers after corporate or community events. Through our “No Flowers Left Behind” program, we recycle these flowers by donating them to community programs, schools, and centers. For flowers that aren’t suitable for reuse, our “Soil to Soil” initiative ensures they are composted and used to nourish community gardens, contributing to the next cycle of beauty.
We’re committed to extending the life cycle of every flower, ensuring they continue to give back long after their initial purpose has been served.
How has your work in criminal justice reform, race, and gender equality informed how you operate Postal Petals as a business?
Talia Boone: Justice, equity, and community are part of my DNA. I have always been heavily involved in social impact work; that lens has never left me. I’ve always been guided by the African proverb: “If you want to fast, go alone. If you want to go far, go together.”
I believe so deeply in the power of community and collaboration because it underscores just how far we can go together. Because of that, we prioritize community impact, fair partnerships, and equitable representation. We host free community wellness events to bring flower wellness to underrepresented populations. We’re intentional about our vendor choices, the narratives we elevate, and the spaces we create to make sure that others can benefit from our access and opportunities.
This isn’t just a business. It’s our beautiful, floral vehicle for change.
Could you share a specific example of how flower arranging has been transformative for someone participating in one of your workshops?
Talia Boone: One of the most impactful examples of flower arranging’s transformative power occurred after the LA wildfires. We launched our Flowers For First Responders initiative to unite the community for a day of healing and gratitude. We gathered local community members to create floral arrangements and write heartfelt “Thank you” notes for the firefighters who risked everything to protect the area.
Participants shared how healing the experience was. It gave them a space to process the trauma of the fires while also focusing on gratitude. They reflected on the strength it took to get through such a terrifying time and showed appreciation for the firefighters who kept their communities safe. It was a powerful reminder of how flower arranging can be a creative outlet and a therapeutic practice that helps people connect, reflect, and heal, especially in times of crisis.
At the end of that day, we delivered over 100 flower arrangements to the firefighters in Altadena and Pasadena. The success of that workshop inspired us to continue this initiative, with plans to host similar events over the next several months. Our goal is to present a flower arrangement made by a community member to each of the 3,500+ firefighters in LA County, spreading gratitude and healing throughout the community.
Your career spans from education equity and anti-recidivism work to sports, entertainment, and now, floral wellness. What prompted these transitions in your professional journey?
Talia Boone: I’ve always followed my purpose, whether in sports, brand strategy, or social justice. Each step in my career has been driven by a desire to amplify impact. I don’t see these as separate paths, but rather as chapters in the same story. Each one building toward a deeper commitment to community, equity, and innovation.
While Postal Petals may look different from my previous work, the mission remains the same: to create experiences that nourish and uplift people on every level.
What was the pivotal moment that inspired you to launch Postal Petals, combining your business acumen with wellness practices?
Talia Boone: The idea for Postal Petals was born during the pandemic, when I, like so many others, was experiencing heightened stress and anxiety. I was desperately searching for a safe and effective outlet to relieve that stress and calm my nerves. With the LA flower market closed due to lockdowns, I couldn’t access my usual source of fresh flowers, and after numerous online searches, I couldn’t find a company that would ship flowers to arrange at home. That frustration, coupled with the realization that there was a gap in the market, sparked the creation of Postal Petals.
What started as a way to solve my own need quickly grew into an assumption that others were likely experiencing the same pain point. I wanted fresh flowers to ease the emotional toll of isolation, but couldn’t find a service that aligned with my vision—fresh, direct, and personal. So, I decided to build one. That simple need turned into a larger revelation about how underserved we are in the wellness space, especially when it comes to accessible, tactile, and joyful forms of self-care. I knew then that I wasn’t the only one who needed this, and that’s how Postal Petals came to life.
If you could go back and give advice to yourself when you were just starting your career in Washington, DC, what would you say?
Talia Boone: I’d tell her to trust her instincts more and to make space for rest and reflection along the way. You don’t have to grind yourself into the ground to be impactful. Some of the most powerful moves are made from a place of clarity and calm. And, also, never forget that your voice matters, even when it’s shaking.
What business or leadership lesson do you wish you had learned earlier in your entrepreneurial journey?
Talia Boone: The biggest lesson I wish I had learned earlier is the importance of delegation. As entrepreneurs, we tend to wear all the hats and stretch ourselves too thin. I had to realize that trusting others with your vision doesn’t weaken it. It actually strengthens it. Empowering a team lets you grow with intention, not just hustle.
And, on that note, don’t be afraid to ask for help! You’d be surprised at how many people are willing to support you, but sometimes we’re too proud to ask. Collaborations and partnerships are there to help you grow and fill in the gaps where you need it.
Has your understanding of self-care and wellness evolved through building a business centered around these concepts?
Talia Boone: I used to see self-care as a reward after hard work. Now I understand it’s a requirement for doing meaningful work. Running Postal Petals has shown me that wellness isn’t a destination; it’s a routine formed with daily practice. It’s not just about baths and candles; it’s about boundaries, intention, and honoring your peace. I deeply value the power of community, but I’m also steadfast in the belief that one can only be of service to others when their own cup is full, and from that overflow, we give.
My work in the wellness space is about offering tools that help people fill their cups regularly. It’s really that simple.
Lastly, is there a specific mantra, quote, or affirmation that you hold close to your heart?
Talia Boone: I actually have two:
“Fill your cup first, and from its overflow, give to others. Wellness begins within.”
“You are not required to set yourself on fire to keep others warm.”
Both quotes remind me to prioritize my own well-being even as I continue to serve others.
Emily Sprinkle, also known as Emma Loggins, is a designer, marketer, blogger, and speaker. She is the Editor-In-Chief for Women's Business Daily where she pulls from her experience as the CEO and Director of Strategy for Excite Creative Studios, where she specializes in web development, UI/UX design, social media marketing, and overall strategy for her clients.
Emily has also written for CNN, Autotrader, The Guardian, and is also the Editor-In-Chief for the geek lifestyle site FanBolt.com
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