Nia Brown’s passion for fashion and design can be dated back to her childhood. At the age of 9, she already had a desire to create her fashion brand. With determination, she started an online boutique as a teen. Unfortunately, she wasn’t able to keep it going as she had to concentrate on her studies.
“Our souls need time to think, dream, and reflect. During the covid-19 pandemic, I had too much time on my hands which got me thinking about being stylish in the midst of all the chaos of Corona,” Nia commented. “I realized that we do not have to compromise our dressing and fashion sense just because we are staying indoors. This gave me the urge to create new designs with a classic flair that will flatter every woman.”
With years of experience as the owner of Princes Me Parties, a company of girls aged 1-16, Nia gained skills in leadership, business, communication, and negotiation which is greatly contributing to the success of House of Bloom. Nia is also a mother of 7 amazing kids who helped her with the design and small tasks in the business. And in addition to their help, her children have also motivated her to reach for the stars.
In fact, Nia’s first collection was named after her daughters, grandmother, and mother – all of who gave her the motivation to push through and turn her dream into reality.
Learn more in our interview with her below!
Our Interview with Nia Brown, House of Bloom
Why are you passionate about House of Bloom? And what should people know about the company?
I launched House of Bloom with a mission to establish a firm position in luxury fashion by creating new designs that are classy, bold, and refreshing. With every season we are flexible to change in order to create timeless designs that can be worn by anyone. We thrive to become an internationally recognized brand.
During the covid-19 pandemic, people suffered a lot of loss as well as mental torture. I felt that it was important to give people something exciting as I am working towards my lifelong dreams of owning a fashion brand. Despite everything that was happening, I decided to focus on positivity and share the same attitude with women all over the world through fashion. I want every woman to fully bloom and thrive wherever she is while looking her best at all times without having to break the bank.
You just launched the company online in September of this year. What challenges have you faced with launching during 2020?
During the pandemic, the level of certainty in the market is very low. This made it hard to predict the marketing outcome. Many people are just spending on basic goods. But I understood this in the beginning and so I directed my sales to my target market which is people who needed to look good and feel nice during the pandemic. There are challenges in the market but those challenges also present opportunity. We have to appreciate the traffic in the internet and take advantage of it by creating awareness of our products.
Has the COVID-19 climate affected House of Bloom?
House of Bloom was launched during the Covid-19 pandemic so it’s hard to tell how much it has been affected since there is no comparison. We know that things are going to blow over and sales will rise since my clothing line is affordable and available for all women.
Tell us about your product development – from conception to production – what’s your process?
It all starts with the visualization of the perfect dress after which I sketch out my ideas while I am having fun with different concepts of the same design. You can never use up creativity, the more you use the more you have. Hence, any time I get a new idea, I put it in my book.
I will then do research to perfect my design while considering the market trends and preferences. From there I come up with color schemes and patterns that suit the design. And finally, the product is developed.
How do you source fabrics for your designs?
There are many fabrics suppliers online that I use to get high-quality fabrics for my clothing line.
What is your favorite product that your online store currently carries?
My favorite piece in my store is the Blossom Ruched Dress which is a very bold and vibrant piece and at the same time elegant and soft just like my personality. Using my passion for fashion, I’d love to leave a long-lasting impression by making bold moves.
What does your day-to-day look like – and what you love most about what you do?
I have two full-time jobs; that is being a mom and an entrepreneur. My day starts as early as 5 a.m. I do my daily work out after which I plan for my day. Each day’s activities may vary depending on priority. Some of my responsibilities are producing concepts, making sketches, developing patterns, overseeing production, marketing, and analyzing the trends.
What does success mean to you?
In my point of view, success means doing something that makes you happy. It has to be something that you really enjoy doing to the extent that you are willing to take the road less traveled. It means opening yourself to new challenges that will enable you to grow and develop mentally, spiritually, and professionally.
How do you practice self-care?
I am a woman who really loves herself. My mental and physical health really matters to me. I practice self-care by sticking to the sleeping routine that I have developed, working out every day, spending time with my children, and creating time for relaxation & meditation.
If you could go back and give yourself three pieces of advice when you first started your career – what would you tell yourself?
Follow your dreams, things you are passionate about are not coincident and persistence is a great substitute for talent.
What single word or saying do you identify most with? Why?
Fashion is the armor to survive the reality of everyday life. Fashion has enabled me to survive hard times ever since I was young. I dress up when I am sad, I dress up when I am happy. It has been part of me that I cannot depart.
What’s next for you and House of Bloom?
My vision is to start a fashion recycling foundation for the less fortunate women where others can donate outdated House of Bloom items instead of throwing them. I want to share the good feeling that comes with dressing up with all women including the less fortunate.
Be sure to follow Nia Brown and House of Bloom online at the following links:
Emily Sprinkle, also known as Emma Loggins, is a designer, marketer, blogger, and speaker. She is the Editor-In-Chief for Women's Business Daily where she pulls from her experience as the CEO and Director of Strategy for Excite Creative Studios, where she specializes in web development, UI/UX design, social media marketing, and overall strategy for her clients.
Emily has also written for CNN, Autotrader, The Guardian, and is also the Editor-In-Chief for the geek lifestyle site FanBolt.com