Elon Musk Rebrands Twitter to X as He Plans for a “Super App”
This summer has brought some major shakeups in the world of social media, from the launch of Threads earlier this month to the major rebrand of Twitter as X, which Elon Musk just announced.
People have speculated that Threads’ early success was partly due to frustration with the slew of changes that Musk has made at Twitter. And this latest one is the biggest one yet. The iconic blue bird that had become one of the world’s most recognizable brands is now gone. Instead, the brand’s new logo features a white X on a black background.
Musk, the billionaire businessman who acquired Twitter in 2022, has long-term visions for the rebrand. He plans to create a so-called “super app.” This vision combines Twitter’s existing features with new ones, including audio, video, messaging, and payments. Musk also envisions X as a global marketplace for ideas, goods, services, and opportunities.
Twitter’s rebrands as X with a new long-term vision
Linda Yaccarino, the managing director of Twitter, has also explained the company’s long-term vision. She notes that it is “the future state of unlimited interactivity” and will be “powered by AI.”
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” Yaccarino writes online.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” Yaccarino continues. “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.”
“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” Yaccarino also notes.
The rebrand of Twitter to X is the latest in a series of changes that Musk has made to the platform since he acquired it. In recent months, Musk has made changes to the moderation policies. And he has also said that he wants to make Twitter a more open and accessible platform for speech.
The success of Twitter (and X) remains unknown
It remains to be seen how X will be received by users. However, Musk’s vision for the app is ambitious. And it could significantly impact how we communicate and interact with each other… either by becoming a success or by causing more members to abandon the platform. Only time will tell. Until then, the trending topic of “Welcome to X” (on what we’re still calling Twitter) gives us a little insight.
Emily Sprinkle, also known as Emma Loggins, is a designer, marketer, blogger, and speaker. She is the Editor-In-Chief for Women's Business Daily where she pulls from her experience as the CEO and Director of Strategy for Excite Creative Studios, where she specializes in web development, UI/UX design, social media marketing, and overall strategy for her clients.
Emily has also written for CNN, Autotrader, The Guardian, and is also the Editor-In-Chief for the geek lifestyle site FanBolt.com
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