In an age where pretty much everything is digital, your website is one of the very first things customers notice about your business. It is one of the main ways of attracting new customers and clients, where you can showcase your products and services and where you can stay in touch and share the latest industry news. However, there are still an enormous amount of websites out there that are poorly designed and are difficult to navigate, which can be offputting to many customers.
The tips that we share below may give you a helping hand if you feel your website could do with a bit of an overhaul. We cannot promise that you will have thousands of visitors overnight, but if followed correctly, it will almost definitely attract and maintain a steady flow of traffic to your site, with the bare minimum of effort from your end.
1) Keep it tidy
When it comes to website design, less is almost always more. Make sure your website is tidy and does not have unnecessary gimmicks and things cluttering it up. Not only will this slow your site down, but it will make it more difficult for your visitors to navigate and can be offputting. Remember: white space is good! If website design is not your thing, consider hiring a web design business who will know exactly what to do to make your site look professional.
2) Link to social media websites
Most people are now on one social media network or another, so make sure that you connect your website to the big ones – Facebook. Twitter and Instagram being the three main ones. Make sure you are active on all three as well, as many people find it a much more convenient way of getting in touch with you. If you don’t have the time to do it yourself, hire a freelancer or social media manager to take care of it all for you.
3) Include client testimonials and feedback
Most people like to read reviews from previous customers before using a service or purchasing a product from a website, so make sure you have a client testimonial or review section. Occasionally, you will get the odd neutral or negative feedback, but it is how you are seen to deal with it that is more important. Always thank customers and respond to feedback, and if there is an issue, discuss how you may resolve it.
4) Make sure it works
Your website has to work – all of the time. There is no point in having a fabulous site if it doesn’t work, or your visitors are always getting error messages. Make sure that your hosting company is reliable and that they respond to any periods of downtime quickly and efficiently, as every minute is it down, you are potentially losing customers. Website hosting does not have to be expensive – there are plenty of companies out there who offer it on a monthly pay basis. You also need to make sure that your website is backed up regularly – believe us, if something goes wrong, you will be glad you did it!