3 Ways Businesses Benefit From Face Recognition Systems

It’s a fact: technology has changed the way people do business. For instance, cloud computing, computers, and business apps make remote work possible. Artificial intelligence has also impacted business processes. For one, this technology played a crucial role in security surveillance, process automation, and customer relationship management (CRM).

Another example of technology that can help businesses are face recognition systems. Facial recognition systems confirm or identify a person’s identity by scanning their facial features. Businesses can use these technologies to identify individuals in videos, in photos, or in real-time.

Face recognition is a biometric technology. Other biometric technologies are voice recognition, fingerprint recognition, and eye retina or iris recognition. At present, this technology is quickly gaining some approval from various industries. It’s considered one of the most reliable authentication methods people can use. 

There are many uses for face recognition systems. For one, it can reduce the number of direct human interactions. This technology also helps in managing attendance. If you want services offering time and attendance solutions, you can visit various websites, such as Egress Systems.

Knowing how it can benefit you is crucial if you’re considering integrating this technology into your business. Facial recognition systems:

  1. Can Help You Manage Attendance

Using face recognition systems can help in handling attendance. It does so by marking the time the employee enters or exits the workplace. Compared to other biometric technologies, such as fingerprint recognition, which uses touch to verify a person, this system works without requiring direct contact. 

A touchless approach to tracking attendance can help avoid possible contamination, such as from viruses. It can also help the payroll department. For one, the payroll department can automatically process the staff’s attendance record for monthly salary calculations. Other benefits of using face recognition for managing attendance are:

  • It allows you to save money
  • It helps your employees to save time
  • It improves the security of the workplace
  • It helps you to integrate face recognition into other systems quickly
  • It offers an accurate and error-free attendance solution

In the end, you can choose services that offer face recognition clocking in systems if you want to incorporate this beneficial feature.

  1. Can Offer Better Multi-Factor Authentication Login Flow

Multi-factor authentication (MFA) is a technology that uses various verification procedures from independent credential categories to authenticate an individual’s identity for a login or other transactions. The purpose of MFA is to prevent unwanted access to data. There are many benefits to using MFA, such as:

  • It can be customized for your security
  • It can avoid the chance of compromising passwords
  • It can help a business in specific locations comply with regulations
  • It can provide more business mobility

If you use passwords to implement MFA, there’s a chance that employees will reuse them over different accounts. This increases the likelihood of compromising your system’s security. Fortunately, facial recognition systems can help in this regard,

Using high-security facial recognition systems can be more ideal than a one-time password (OTP) that the staff can receive through SMS or email. The reason is that OTP increases the chance of hacking. It’s also much better than using fingerprint technology. Your business can use facial recognition technologies on various devices compared to fingerprints that may lack this feature. 

  1. Can Improve Your Advertising Procedure

Facial recognition advertising uses sensors to identify customers’ faces for personalizing ads in real time. Its goal is to provide dynamic advertisements that cater to people’s interests once they see the ad. 

That said, brick-and-mortar businesses with stores in various places can benefit from this technology. For one, they can use artificial intelligence (AI)-powered systems to calculate the number of visitors to every store. This helps in identifying the location with the highest store traffic. Such can help a business to obtain insight into why that specific store has more visitors.

Lastly, businesses can also use this technology to get to know in-depth the customers that buy the products more often. If they implement this process, they can target their clients with discounts and deals that can improve customer loyalty.

Wrapping Up

Businesses can use various technologies to improve their processes and efficiency. For one, business apps, computers, and cloud technologies can enable businesses to conduct remote work. The use of AI can also help in automating processes and managing customer relationships.

That said, another example of technology that they can use is a facial recognition system. This technology is gaining some acceptance in multiple industries. If you want to implement facial recognition into your business, it’s vital to know its benefits, and this article outlines three of those.

Published in Business