No one ever said the life of an entrepreneur was easy. You juggle a million different competing priorities in a single day, and it’s often hard to know where to turn first. If your sights are set on growing your business, it’s easy to think promotional duties would be easy if you had a small army of marketing staff to help, but actually, there are plenty of effective, low-budget ways for business solo workers to promote what they do. Use these time-saving tips to get your marketing strategy in action, even when you think you don’t have time.
Start Running A Blog
In terms of effectiveness, time and sheer versatility, adding a blog to your website is one of the best things an entrepreneur can do. Just documenting your daily business can be an extremely good way of introducing new audiences to your vision and values, and keeping contacts up to date with the latest happenings of your offer. It also works as an effective SEO boost for your website, as well as being a source of content you can promote via your business social media channels, and position you and your business as thought leaders for your industry. The key is to always be thinking about what your latest post can offer to readers – tips, insider information, an informed view or an in-depth look at something. Use your blog posts as the hook for discussions on social media channels, and including interesting statistics, key takeaways, pull out quotes and questions to gather intelligence and keep a dialogue with your followers. Try to include some multivariate testing with different types of headlines, blog post formats and images to see what your audience responds best to. People always want to feel that they’re buying from other real people, so whether your business is B2B or B2C, there is a real value in using your blog to show your human side.
Get Out There
The old adage ‘It’s not what you know, it’s who you know’ still rings true, and one of the best ways of marketing when you’re a one-man show is to get out there and make connections. Find out about local networking events and make sure you have a presence. You never know what you deal, collaboration or opportunity will come up, but it’s certain that you won’t hear about it if you don’t choose to invest the time in meeting people. Learn how to network if you feel uncomfortable with small talk and always have a trick up your sleeve with a stack of business cards, a brochure introducing your offer, or banners with custom large format printing if you are having a stand or table at an event, to give a professional but approachable feel to things.
Join The Discussion
As a business leader, you need to be connected to the latest happenings in your industry, and you also want to be in touch with potential collaborators, financers, customers and suppliers, so it’s crucial that you be where the discussion is. Make sure you are researching the hashtags which will get your updates and posts on Twitter and Instagram notices, and join some industry groups on LinkedIn. Be prepared to have and share an opinion, as you want to become known as an expert in your field. You can also try some polls and social listening to gain valuable feedback on what you do. This method means you can tick lots of boxes at once, saving you much needed time.Published in