Let's Talk About Marketing and Letterheads

There are so many marketing solutions for businesses to choose from. Below, we take a look at marketing using letterheads.

It is important to recognise that this is good for businesses of all sizes and natures. This includes affiliate marketing too. As letterhead marketing has a professional feel, it can enhance your brand image.

Letterhead printing is a great way to increase brand awareness and boost your corporate identity. It can create a sense of professionalism, confidence, and trust. But, this is only going to be the case if you design your letterhead with care. Read on to discover some expert marketing tips to help you get started.

Design Tips

One of the most important design principles when it comes to letterheads is to keep it simple. You need to remember that a letterhead is not content itself; rather it is a delivery mechanism. It is designed to be a supporting structure for the details that are going to be written or printed on it. Therefore, while it is vital that your letterhead looks professional and impressive, it should also be simple. In addition to this, you should hierarchy in your design. You need to decide what pieces of information you are going to include and then you must create a hierarchy in regards to the importance of the information. This will make the letterhead appear more professional and easier to follow. You also need to make sure your letterhead is a representation of your brand; it should include your typical font, colour scheme, and, of course, your logo. If you go for a different font and colours, you are simply going to be confusing your customers and diluting your brand identity. Don’t go overboard on colour; use it sparingly. Finally, consider the alignment and positioning of your letterhead carefully. Everything needs to be balanced.

The Use of Color

Getting the balance of colour right is imperative when it comes to any printed product. Dealing with a letterhead can be slightly different however, as a letterhead is more of a structure than actual content. So, can you be liberal with colour, or should you limit the amount you use? The latter is recommended. There is nothing wrong with using bright and eye-catching colours, but don’t go overboard. If you do, you are going to take away the professional aspect of the letterhead, which is what this is all about. Instead, use subtle splashes of colour and team with a neutral colour to create a sleek and sophisticated design. You also need to be mindful of the colours that are included in your logo, website, and printed materials at present. It is vital to be consistent. The whole point of a letterhead is to boost your brand awareness. This is not going to happen if you decide to use different colours. Instead, everything needs to be consistent. This does not mean your letterhead has to be boring and bland – you want it to catch attention, but it needs to do so in a professional manner.