How to Create and Release a Product
Creating a product can be a really stressful process.
The hard part, though, is getting from the creation stage to the release stage. Essentially, how your idea can go from dream to reality. We’ve got some tips to help you on your way below
No Plan means Instant Failure! Get a Plan Together
The main factor that can guarantee a business idea or product to have success is a good business plan. Business runs on strategy, and without one, they just do not work. So, when it comes to developing a plan, think of the timeline ahead and then plan from there.
When will the prototype be ready? If it is ready, when will the users test it? Will there be more than one product? 2.0?
Your strategy will change depending on what market you are in. Technology markets, along with fashion, are notorious for their fleeting nature, whereas other markets are slower, so then the strategy will be different.
Find Out what your users want?
Testing is the most significant factor that can determine the future of your product or service. You could release the product into the wild, and it reaches no one. Then you would need to go back and see why and change your marketing plan for a successful product launch.
It could go down amazingly well with customers; if so, then again, plan ahead based on what the user says.
Something that works great with digital products is click testing and UX. The point of this being to test your website/app before you release it to your target audience.
At the end of the day, it is the users that will determine whether your product will be a success or a failure. So, with this in mind, it is a good idea to keep the user involved in the development process of your product.
Explore the Different Packaging Choices on the Market
Will you use a lot of fantastic packaging, as little packaging as possible, or environmentally friendly packaging? By finding a good business that can produce the right packaging for your product, it can take your product to the next level.
For example, companies such as Stanley Packaging and others are excellent options to go for when looking for packaging options. Just always make sure you do what is best for your product.
Start Small, then Go for it!
Last but not least, start small! Rome wasn’t built in a day. Roll out your product in small batches and see how it is received. Based on the feedback, you can make slight adjustments that will hit the exact sweet spot you want, and the sales will roll in! Knowledge of the product is essential, but having a deep understanding of your market should not be looked over.
Going from an idea to learning how to create and release a product is a huge learning experience! There’s a lot that goes into the process and a lot to learn. Launching a new product is stressful, but to see the product go live and build buzz, it is all worth it!
Alyson Pittman is a contributing writer for WBD and a JR marketing associate for Excite Creative Studios, an Atlanta-based creative agency.
Alyson graduated from Kennesaw State University with a Bachelors of Business Administration and a concentration in Marketing. She was in multiple organizations at KSU where she held leadership positions. As a part of the Delta Phi Epsilon Sorority, Alyson held the Social Coordinator position and planned/promoted large events.
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