Female Founders: Poshmark, Bumble, & Dormify

Female Founders: Poshmark, Bumble, and Dormify

Each week we highlight 3 female founders and the businesses they’ve created.

This week, we invite you to meet Tracy Sun of Poshmark, Whitney Wolfe of Bumble, and Amanda and Karen Zuckerman of Dormify.

Tracy Sun: Poshmark


Tracy Sun is the Co-Founder and Vice President of Poshmark, a platform and social marketplace where people are able to buy, sell, and trade fashion products.

Before beginning Poshmark, Tracy was busy! She went to Barnard College of Columbia University and then Dartmouth for her MBA. She worked at Canon USA as a Business Strategy Manager before she became a Business Strategy Intern at Brooklyn Industries. Tracy worked her way through the company, eventually becoming the VP of Merchandising before Co-Founding Est. Today, a social e-commerce company that empowers users to design and share their fashion designs. The year after, 2010, Poshmark was created to connect people who love fashion and also to empower the next generation of entrepreneurs in the retail industry.

Poshmark is now the largest social marketplace for fashion. Anyone can create an account, buy, sell, trade, and share their styles through the platform. Poshmark now has over 4 million sellers and was one of the first e-commerce platforms to be mobile-friendly. It’s a great way to get rid of clothes, shoes, purses, or accessories you no longer want! Not to mention, you can find designer items for way cheaper, too!

Tracy has been named a “Top Female Tech Founder” by USA Today and by TechCrunch. Refinery29 also named Tracy Sun as a “Woman Making Waves in Tech”

Whitney Wolfe: Bumble


Whitney Wolfe is the Founder and CEO of Bumble, as well as the Co-Founder of Tinder. Both are dating apps, however, Bumble is uniquely positioned as it helps women make the first move.

Whitney went to college at Southern Methodist University and, upon graduating, helped to co-found the dating app, Tinder. After poor treatment at Tinder, Whitney decided she wanted to create a similar app where women were in charge and make the first move. From there, the idea of Bumble was born.

Launched in 2014, Bumble began as a dating app, and in 2016, the brand launched a similar app launched called BumbleBFF. This was an app for women to find female friends in their area. And in 2017, another app, BumbleBizz, was launched as a professional networking app. Bumble took another step ahead by publishing a magazine, as well.

As of December 2018, there were over 47 million users on Bumble! And Whitney Wolfe is number 72 on Forbes’ America’s Self-Made Women of 2019 and is worth approximately $290 million.

Amanda and Karen Zuckerman: Dormify


Amanda Zuckerman is the Co-Founder and Creative Director of Dormify, a home decor brand and e-commerce store that helps college girls and first-time apartment renters.

She founded the company with her mother, Karen Zuckerman, who serves as the CEO and Co-Founder.

Amanda was a design intern at Vogue Magazine, as well as HZDG. She went on to become a Founding Member of Chief before she became the Co-Founder of Dormify, which she co-founded with her mother, Karen Zuckerman. Karen serves as the CEO of Dormify and is also a Co-Founder and Chief Creative Director at HZDG, where she’s worked for 33 years.

So when was the idea for Dormify born? It happened while the two were out shopping for Amanda’s freshman year dorm, and Amanda realized there was no room for creativity or a way to make her dorm “homey”. The pair figured it would be easier to be able to do it all online, and that’s where the idea for Dormify was first sparked.

Dormify allows you to find everything you need and want for your dorm room or apartment in one place. Rather than going to various stores, you can simply go to their website, which has bedding, decor, a bath section, and more. Plus, if you’re not really sure what style direction you’re heading in, you can look at a bed visualizer and shop full room designs.

If you’re looking to bring your own personal style into your new home, whether it’s a dorm room or an apartment, this is the perfect place to do so! 

Do you have a female founder that you think we need to know about? We would love to hear about her! Let us know in the comments below or reach out to us here.

Website | View Posts

Alyson Pittman is a contributing writer for WBD and a JR marketing associate for Excite Creative Studios, an Atlanta-based creative agency.

Alyson graduated from Kennesaw State University with a Bachelors of Business Administration and a concentration in Marketing. She was in multiple organizations at KSU where she held leadership positions. As a part of the Delta Phi Epsilon Sorority, Alyson held the Social Coordinator position and planned/promoted large events.


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.