While living amongst the novel coronavirus, many industries were changed completely. According to yelp, the retail sector had its worst financial year in decades, and more than 60% of businesses closed during this pandemic. This is due to companies that had to cover significant overheads without maintaining any viable income. People quickly changed their habits and started finding alternatives to what they needed and wanted. The sudden change in consumer behavior caused the E-commerce boom, which many online companies experienced during and after the lockdown. With this shift, many existing businesses had to establish an online presence to optimize their sales even further.
Luckily for smaller businesses, the internet makes it extensively easier to market and sell online. Many entrepreneurs saw this gap in the market and started working at it immediately. Many new opportunities are still rising and will continue to do so for the foreseeable future. Google receives more than 5 billion searches per day. According to statistics, the top 9% of websites on Google captures more than 50% of the total searches. So to get your website traffic up, you should follow these five steps to optimize your platform.
#1 Search Engine Optimisation
Search Engine Optimisation SEO, in short, is a process where you increase quantity and quality website traffic to your website through organic search engine results. This means of marketing is bound to increase your ranking on Google on any relevant searches.
#2 Reduce Bounce Rate
The Bounce Rate is calculated by what individuals do after they click on your website. If you have a bounce rate of 100%, it means that no one read any further and clicked back immediately. This should be worrying, and once Google notices that people don’t like your site, you will be found less relevant to searches on Google.
Backlinks are links from other websites to yours; this will show your site’s authority and cause a better ranking on Google. Backlinks are one of the most important factors when it comes to Google ranking. You should also make sure you link internal and external websites to your content. Ensure your content is mistake-free and comprises as many backlinks as reasonably possible.
#4 Page Speed
The better your page speed is, the more reliable your page and the better bounce rate, some of these factors are dependent on each other. Your page speed is one factor that influences your bounce rate. People don’t like slow-loading websites, and they’ll most probably click back if it doesn’t load quickly enough.
#5 Overall User-Experience
There are mainly four factors that play the most prominent role in your website’s ranking; time on site, website visits, pages per session, and bounce rate. These components all correlate with the overall user experience individuals have on your page, and may rapidly increase your click through rate. Perfecting these four factors is what it’s all about. So start now and build your ultimate website for maximum optimization and increased profitability.
It doesn’t matter which industry you’re in, you’ll have to start marketing to compete with loads of competitors out there.