Marketing can often seem so much more complicated than it really is. Yes, the industry can be intense, and a lot of the tactics you’re considering can seem tough, but that’s not the case in real life. Marketing, as with anything else, is easy when you know how. Yes, it can seem like a foreign language at first, but it doesn’t have to be that way forever. Instead, you just need to ensure that you’re willing to learn. And the best part is – the most efficient way to learn is to do. So sure, read up on different areas of marketing while you’ll pulling together your marketing strategy, but then you just need to start working. Because when you do, you will find that you can start to get the results you want. To help you, here are five key areas of marketing to start with.
Right now, Facebook is where it’s at. Yes, it’s a platform that has been around forever, and you probably waste a lot of time on it – but it’s an incredibly effective marketing tool. Facebook can often beat out all of the other digital marketing channels when it comes to getting results. So get to know it now, and get to know it fast. Like everything else on this list, you just need to get started. Start putting out some content, target the right audience, and tweak your tactics to improve your results.
Next, you’re going to want to get into search. While social media is important, don’t neglect Google. We talk about organic search in point five, but to support that, paid search can be important. Just start off with as little budget as you have. And test, and tweak, and optimize until you start to see a big improvement in what you’re doing.
Something you may be afraid to start, but that is so important, is video. Words are great, but people don’t always want to read something. Instead, they want to see things – because its; more interactive. So pick up a camera and just start to create content – or document if you’d prefer.
Another important area not to forget about is email. Make sure that you have a system you like, test different kinds of content, use an email checker to improve your data, and split test. Just keep working on different content ideas and options to see what will work out best for your marketing strategy overall.
Finally, you’re also going to want to put some time into your SEO. But, this doesn’t have to feel like a lot of work. First of all, having a blog connected to your business will help when your business isn’t a blog to being with. You can then use plugins that will help you to build up your SEO. As long as you’re doing keyword research, you will find that you’re in a strong position. You may also want to think about building links back to your site too. This activity will then support your paid search and help you to gain more visibility for your business.