Mobile Apps: How Do They Benefit Businesses?

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Mobile apps are a vital resource for businesses of all shapes and sizes; there’s no doubt about that. Not only can mobile apps offer useful tools for businesses, but they can also help them to better engage with their customers, keep employees connected, and improve their chances of success.

As most businesses know, to be competitive in today’s market, you have to be willing to use all the resources available to you, as well as to do everything that you possibly can to cater to the needs of your customers. Part of that is not only utilizing the apps that are already available but considering whether launching an app of your own could be beneficial for your customers.

Apps benefit businesses; there’s no doubt about that. The question is, how are the beneficial and how should they be used to reap the rewards?

Geo-targeting

For businesses of all shapes and sizes, geo-targeting is a useful tool. How geo-targeting works is that when a smartphone user in is a certain location using an app – any app – an advert from a local company will pop up onto their screens. This is called geo-targeting. This kind of advertising can be customized to ensure that ads only pop up at certain times of the day or on specific days, such as on weekends, for instance, or after work. The idea of geo-targeting is that these ads are more likely to encourage users to go and do what’s being advertised because they target them at the perfect time. For businesses, the use of this kind of advertising is highly successful, and the fact that it’s an option is all thanks to mobile apps.

Improved engagement with customers

Each year, more and more businesses are choosing to create their own apps. One of the major benefits of doing so is the fact that these apps allow businesses to engage more effectively with their customers, or at least, many do. If you choose to create an app for your business, it can improve the customer service that your team is offering. This is because instead of having to wait on hold on the phone, customers can use live chat to contact you about any questions or queries. This doesn’t cost them anything and is often quicker and more convenient. If you are going to create your own app, what’s important is that you use a professional design service to do it for you and ensure that it undergoes testing for bugs and glitches. It might slow the process down of creating your app, but testing is crucial if you want to ensure that the finished app is of a high-quality.

Scheduling and reminders

This is a benefit that works both ways. Firstly, there are apps aimed at business owners that offer a scheduling and reminder service for appointments and other things in the diary. These are useful when it comes to ensuring that no meetings, deadlines, or anything else is missed. Secondly, if you run a service-based business, such as a salon, a creche, or a gym, creating an app for your business could allow your customers to purchase services, book appointments, and set reminders via it. This can help to make your business more customer-friendly, boosting your success rates. For anyone who has a hectic schedule, a business app that reminds them of their bookings and allows them to make purchases and book appointments via it, is incredibly useful.

Easier and more convenient payments

More and more businesses are beginning to offer their customers mobile payments all thanks to payment apps. For small businesses, being able to offer their customers quick, easy and convenient payments is a major benefit, as it allows them to keep up with larger brands. Apps like Paypal now offer businesses tech that allows them to offer touchless banking where all it takes is their customers to swipe their card, and the money is transferred into the business’s account. Or, for businesses with their own app, they can incorporate payment processing into the app, making it easier than ever to quickly and simply place an order for a product or service.

The fact is that for businesses of all shapes and sizes mobile apps are highly beneficial. That’s why more and more businesses are starting to look at what apps can be useful resources for them, as well as how to create and develop their own apps.

 

Womens Business Daily
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