It’s not enough just to simply market your business; you have to market it effectively. There has to be a payoff. Let’s think about email marketing, for instance. Committing to write a promotional email is all well and good, but if it’s deleted before it has been read, then it’s not going to be of much use. As such, you should be paying as much attention to your email open rate as you do planning the email.
If your open rate is low, then take a look at incorporating some of the tips we’ve outlined below, and you should see the numbers move in the right direction.
No-one wants to feel like they’re just one in a large crowd of people. Talking to your customers isn’t about telling them how good your products or services are; it’s about making them feel special. Now, it isn’t possible to go too deep into the personal side of things when you’re sending out a mass email, but you can at least use their name. There are scripts that’ll automatically apply the name they used to sign up for your mailing list. It’s much better to say, for example, “hi John” than “dear valued customer.”
You’d like to think that you could send anything out into the public, and that people would be interested. Your friends and family may be, sure, but the average person? Nope. To grab their interest, you need to give them something of interest. The email has to be more beneficial to them than it is to you. So a good deal is what you should be aiming for. How you present it will also be important — you’ll want to have well-written content, high-quality images, and so on; it makes a big difference!
Don’t Overdo It
Unless you’re offering truly outstanding deals, then there’ll be a pretty low upper limit to how many emails you can send before your customer hits the unsubscribe button. If you send too many, the recipient will grow tired of seeing your name, and, unless you’ve built up a reputation, they’ll be more inclined to leave your email unopened. Only send something when you have something valuable to say.
Part of what makes email marketing so difficult is that your company will be competing against every other company. There are only so many emails a person can receive before they glaze over all corporate emails. So make yours stand out from the crowd. Look up how to add emoji to email subject line, and you’ll have something a little bit different from the other companies who are also sending emails. Boosting your open-rates is all about getting their attention, and a catchy and unique subject line is an excellent way to do it!
Build Your Email List
Finally, if you want more people to read your emails, then send them to more people. Focus on building your email subscriber lists for a while, and you can soon fire off your emails to plenty more people.