If you’re in the hospitality industry, you know that it’s in a state of constant evolution. It’s important to always be aware of new developments as well as make sure to participate in efficient company practices and avoid obsolete ones.
We’ve put together 3 tips below to help lead your hospitality team into a successful 2022.
Offer Competitive Pricing
With 1,580 resorts in the U.S. and 204,100 units as of 2019, it’s clear that there’s a lot of competition in this industry. To make sure you get the most attention and stand a chance to have your resort fully booked, keep your prices competitive.
Give discounts and other incentives to people booking their first holiday, and have offers for returning customers as well so they don’t feel left out. Doing this will help your resort’s popularity grow, and you will see great business returns.
Make sure to put your prices at a level where they won’t leave you with losses but will make enough profit to break even and save a small amount. The sacrifice you make at this point will be rewarded in the future when you have made a name for your resort and have plenty of bookings throughout the year.
The holiday season is the best time to try and get your name out there because of the sheer number of people looking for a place to celebrate their holidays, so start your campaigns right away.
To make sure your resort makes a splash, consider adding some sought-after amenities. Something like a swimming pool can increase the value of your home by 7%, so imagine how much more value it will add to your hotel!
Other amenities you can add are good internet connectivity because the world has grown more connected than ever before. This will be handy for people coming to unwind as they can chat and upload pictures and videos without a hassle.
People who want to work on a holiday will also enjoy this offering as all digital nomads need to be online for them to be able to maintain their lifestyle. Ensure that your room service is on point and you offer a 24-hour guest reception in case someone has an issue in the middle of the night.
Guests will also enjoy getting complimentary toiletries and hair styling tools, which will come in handy for most people. You can tie all of this up with a healthy breakfast option for a day or two with certain bookings.
Fix Any and All Issues
Finally, make sure that your resort is in good shape and there are no malfunctioning wall switches that are not only a risk but are also a serious inconvenience. Check your plumbing as well to make sure you’re not leaking all the profit you stand to make from extra bookings.
It’s a real risk given that a leaky faucet can fill an eight-ounce glass up in just fifteen minutes, wasting 180 gallons of water a month or 2,160 gallons of water a year. If a guest complains about something, have it fixed and check to be double sure that you’ve gotten to the bottom of the matter so it does not recur.
When your resort makes a name for itself in this way, you can be sure you will have many returning customers as long as you maintain the standards you set at the beginning.
To succeed in the hotel business, it’s good to make sure you’re a step ahead of your competition at all times. Get the necessary help to make sure you’re always current with the times, and you will grow your business quite fast.Published in