If you’re running a website for your small business, you’re likely familiar with the term SEO, which means search engine optimization. Implementing strategic SEO techniques can dramatically increase your website traffic, converting casual visitors into loyal customers.
So, how can you supercharge your website traffic with SEO? The process is less daunting than it may seem, even though search engines often remain cryptic about the factors affecting website rankings. Kickstart your journey by crafting powerful keywords that seamlessly blend into your metadata and content. Next, fine-tune your site’s technical SEO by revamping the HTML code.
Don’t forget about users who don’t rely on search engines to discover local businesses and professionals. Ensure you maintain a robust presence on social media platforms. Commit to generating high-quality, unique content that provides tangible value to your visitors, and strive to cement your reputation as an authoritative figure online.”
Generate Strong Keywords
Keywords are so crucial to your site’s SEO – they’re literally what search engines look for to see if your site content matches the search words and phrases users are entering into search engines. When generating keywords, consider what words and phrases visitors might use if they’re looking for products and services like yours.
Write down 30 or 40 of those keyword ideas. Think about the search intent, too – what do visitors want when they enter their search terms? What are they trying to find? Also, think about what sets your business apart from competitors – your location, operating hours, and the amenities and services you provide that make you unique. Find ways to incorporate these aspects of your business into your chosen search keywords.
Use a keyword research tool like Google Ads to determine the search volumes for your keywords. It can be hard to rank at the top of search engine results pages (SERPs) with high-volume keywords, and you want to be as close to the top of those SERPs as possible. So consider using lower-volume keywords or keywords that focus on your location or other unique facets of your business.
Fix Your Technical SEO
Business owners often need assistance in addressing their technical SEO issues. The intricacies within HTML can be quite challenging for someone unfamiliar with web development.
While you can fix issues like broken links or duplicate content yourself without much technical skill, you might need to work with an SEO services agency in Phoenix to tackle issues like a broken sitemap, problems with schema implementation, slow site speed, or a manual action.
Publish Valuable Content
Publishing valuable content is one of the most important things you can do to boost your site’s SEO. Search engines love sites that provide their visitors with valuable, useful, authoritative content. Those are the sites that get ranked high in SERPs.
So put care into your content. Use keywords sparingly – include them in your title and subheadings if it sounds natural, and incorporate them into the body of your content a few times, but don’t engage in keyword stuffing.
Focus on creating content that people want to engage with, and remember that it doesn’t all have to be written content. You can mix it up with videos and images, too. Just use headings and hashtags to work in SEO keywords.
Establish Yourself as an Online Authority
To establish yourself as an online authority in the estimation of search engines, you should work on creating backlinks to your website. When other sites link to your website, it increases your website’s authority.
Build backlinks by asking other business owners, vendors, and professional associations if they can link to your site from theirs. Use sites like Quora and Reddit to promote your business. Share your content on social media, and enter your business information into online business directories.
Use Social Media
Social media serves as a powerful instrument for driving increased traffic to your website. Many individuals will scour Facebook for local businesses or professional services, even before using a search engine like Google.
Hence, maintaining a presence on all prominent social media platforms is crucial. This not only provides an opportunity to engage with your customers on a more intimate level but also broadens your brand awareness. It encourages customers to become brand advocates, sharing their experiences with your brand and using hashtags pertinent to your brand.
Enhancing your SEO should be a priority in your quest to attract more traffic to your website. You’ll be surprised how much more traffic you can get, even with just a few simple changes.