Is It Time Your Business Went Global?

When it comes to starting a business, often the long-term dream is to take it global and expand into other countries. Of course, the reality of making that happen can be quite challenging. Often business owners are unsure of the steps to take or how to make that happen for their brand. If it’s time your business went global, we’ve put together a few tips to help.

Expanding your reach digitally

Step one, expand your digital reach. Getting to the point where you can start to supply goods and services globally means that you need to be working on your social media engagement in those new countries you are targetting.

This could be looking at following and reaching accounts and potential customers that reside in that country or even thinking about influencer marketing for people that are based there. Influencers can naturally promote your products and services to their engaged audience, helping you to create and gather a more authentic and loyal following for global expansion.

Using a translator to help your business expand

One of the biggest problems that companies have in engaging with their audience is the language and culture barrier. If you don’t speak the language, how can you expect to market and sell your products or services there?

You may want to think about having a translator on your side. What should you look for with a translator? When visiting their website, you may want to ensure that they can help your business expand and provide the right level of translation as well as help create communication channels for your business.

Making sure there is a niche in the market for your products and services

Discovering if there is a market for your products and services in a particular area of the world is crucial. You don’t want to expand into an area that your brand isn’t a good fit for.

Market research needs to be done ahead of time. You could use social media for this, reach out to people, or even head over to different countries and perform market research focus groups. The data you collect should give you some excellent detail that you can then utilize to make a successful launch globally into international markets.

Pricing competitively and knowing who your competitors are

Finally, make sure that you price things competitively and also find out who your competitors are. They can be excellent research points to see how they price their products and services – and also how they market to their audience. Taking a look at these components will help you know what’s working and what isn’t – and it will allow for you to take a different, strategic approach.

We hope that these tips and suggestions will help you in your brand’s expansion. And if you have additional recommendations or experience with taking a brand global – we’d love to hear from you in the comment section below!