Whether you run a handmade crafts business full-time or just for a little extra money on the side, now is the time of year where you will be anticipating the rise in demand. While it feels like a long way off, in retail terms, Christmas is going to come hurtling at you faster than you ever would have expected – and Christmas is the boom time for handmade gifts.
If your customers want to buy their loved ones something different rather than the same mass-produced items that proliferate in standard stores, then it’s up to you and your business to fill the gap. While some of your business might come from the more conventional routes of selling handmade objects – such as craft fairs – there’s no doubt that it’s online that brings the major potential for money making.
So, before the Christmas rush truly begins to set in, it might be worth tuning up your game when it comes to your photography. The photographs of the items you have made are akin to your digital shop window; get them right and you could guarantee a new customer then and there, but get them wrong and they will click on by. So how can you make your photographs stand out in an ever-more populated marketplace?
1) Display Them Properly
Flatlays might be the mainstay of Instagram and overused to the point of being cliché, but that’s because they tend to let the items in question be the focus. While you don’t have to use flatlays, you do have to ensure you keep that central focus with all of your pictures. Wherever possible, be it through the use of small cardboard boxes or a specific jewelry display, you should be raising the main item off the base of the image so it draws the eye.
2) Put Down The Editing Tools
Everyone loves editing tools like PhotoShop when it comes to creating dramatic artwork or just erasing that zit from a photo, but the truth is that this kind of software can be overkill when you’re selling handmade goods. All you need is for your photos to be clear, sharp, and brightly lit – all of which can be achieved with a camera, good lighting, and potentially a lightbox you have built for yourself.
3) Clear The Distractions
If, for example, you have made a piece of cross-stitch art you intend to sell, then framing your photograph as displaying the finished piece on a wall is all well and good. What you don’t want to do is have distractions in the frame, such as the ceiling light or other images on the wall. Tighten your shots so the only thing stealing the central point is what you are trying to sell. It might look more artsy to do a full shot of the wall, but it’s a distraction that your customers don’t want.
By following the above, you can be sure that your upcoming photographs will showcase your crafting skills better than they have ever been seen before.Published in