Everyone is always searching for ways that they can make their business thrive. And one of the biggest ways in which you can make an impact is by investing in great design. This includes your logo, website, and packaging just to name a few. Having professionally designed marketing materials helps your business to stand out and show that you are putting thought and care into your own brand. This, of course, helps to instill a sense of trust in your clients and/or customers.
The marketing materials that people see along with your logo are the first impression that they will have of your business. If it is not quality content, your business will not be remembered, or it will be – and it won’t be a good impression. If these elements of your branding are strong, however, you could gain more customers and a loyal client base that trusts your company even more.
So which design elements matter the most? Here are the top 3 most important.
Logo
Your logo is usually the first thing that any potential customer will see. It is also the thing that customers need to be able to recognize your business.
A logo needs to quickly grab the attention of the person who is looking at it. And as attention spans grow even shorter with every passing year, you need to be able to make a great impression within a few seconds. It should make people feel curious and want to find out more about you and how you are different from your competitors.Â
Often times, businesses decide to go for a generic logo in order to save money. These logos usually incorporate some degree of stock photography or stock design elements – they’re rarely memorable and they often remind customers of other brands. Neither is a good thing.
Website
A website is a must-have for all businesses, no matter the size of a company. When people need something now, they search for options through Google on either their desktop or mobile device. If you do not have a responsive website, potential new customers and clients won’t be able to find you as easily.
Having a website is one thing. Having a well-designed website is another thing. When people visit your site, they will make an impression of your brand within the first 3 seconds. If your site is out of date, challenging to use, or worst-yet – doesn’t even load, then people won’t be reaching out – no matter how great your products and/or services are.
Having prominent website features are important, as well for usability. Ensure that your site is well-organized and easy to navigate. And make it easy for a client to reach out to you if they want to engage with you.
Commercial images
Any marketing or advertisements that you create for your business may involve photography and video making. Even if you think that you can do this yourself, it might be better to outsource to experts who will be able to capture your vision perfectly and ensure that it stays on brand.Â
Companies like Blend Studios will be able to help you through the whole process, from taking photos and videos, the production, and all the editing that needs to be done post-production. Hiring experts can help to continue the professional, trustworthy, consistent image that you need to attract loyal customers.
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