How To Connect With An Audience When Leading A Presentation

Connect with an audience

Leading a team into battle in the world of business is a lot like politics. You’ve got to believe in something before you set the wheels in motion. You must also have a team of individuals, all connected by a bond that wishes to achieve the same goal. It’s commonly said that knowing is half the battle and how you deliver an idea comes second–whatever industry or business field you’re in. If you’ve tried reading books on personal development and asked for advice from your contemporaries on what it takes to command a battle plan, but find yourself lost nonetheless, there are some key point you should model yourself on. Here are a few tips on how to connect with an audience when leading a presentation.

Learn from others

The internet is your greatest tool for self-help with countless videos of some of the greatest speeches, addressing rallies, presentations, and the best orators of all time at your fingertips. Study and note the highlights in a speech, the ups and downs, and how they communicate through their body language. Compare and contrast multiple videos against each other and listen out for mood changes in the crowd. Critique and honestly correct the speakers when they lose their train of thought and resort to ‘umm’ and ‘err.’ Take note of how they use language; short words indicate a sharp end to a point made, and industry jargon is used in the middle when you’ve hooked the audience–not while setting up the premise.

Practice your technique

Open hand gestures translate to someone who is comfortable and willing to receive the audience. Circular motions prompt a narrative that is moving, transitioning from place to place showing progress. Cutting motions are aggressive and intend to show dramatics. They are mainly used when talking about figures and sudden changes; such as consumer patterns and economic shocks. Downward thumping motions are similar in style, they emphasize a point and take on a very masculine feel with power and authority. Public speaking skills that can be for a presentation can also be an accompaniment when selling to a customer; because that’s what a sales pitch really is.

Selling skills consist of practical methods designed to improve efficiency when dealing with the management of a business’ consumer base in the modern day markets. You can’t do everything on your own, so reach out for help if you need it. There’s no better way than going on a course that’s purpose is built to give you the interaction skills of a professional.

Know your stuff

Nothing will play on your fears and anxieties more than not knowing your lines of the material. But, the material is useless if you’re not in tune with the product, brand or service you’re pitching. Research what you’re offering, why you’re making a pitch, and why this content matters to you. Focus on forging a connection with the aim of the presentation, and don’t ad lib in you don’t need to. Your style of conveying should be as if you’re having a conversation with a friend over coffee–about something you’re passion for.

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