The website is often the first impression people get of your business. Just like we tend to judge each other on what we look like, a dull website will send clear signals on how much love and care you put into managing your work. That’s why your business website must look its best at all times, something it can easily do with a bit of maintenance. Have a look at these warning signs to figure out if it just needs a bit of a makeover, a facelift or an entire re-design.
Visitors are quick to exit
Businesses are getting online now, and that’s a good thing. Still, some websites give more frustration than information; that feeling when you’re looking for something simple, which should not take more than a minute, but you find yourself clicking through each link without any luck. If the web analytics of your site is showing a good amount of traffic but almost no time spent there, it’s a high chance your visitors are not finding what they’re looking for.
There’s different solutions to this; one is to keep your audience’s goals in mind when redesigning. What are they looking for and how can we help them find this? Remember that you are a growing business and it could simply be that you’ve outgrown the website. This is normal and even good news – now you get a new site to outgrow in a few years.
Traffic is low
Luckily, it’s all about high-quality content these days if you want your audience to find you. If you want more traffic and don’t have good content posted on your website regularly, this might be just what you need. A business blog, for example, could give you that boost. If you already have a blog that you’re feeding great posts and a social media account to go with it, it could be a problem with your website’s SEO. Check that the keywords work well for your business and that they are targeting the right area – an SEO agency can help you with this if you’re unsure.
The website just looks cluttered or old
It’s true, the style of your website is outdated faster than leg warmers these days, and you don’t want it to be the laughing-stock of the web. It could be a small thing, something like music starting to play automatically or a video appearing when visitors land on a page. These are small and easy fixes, and a full makeover is often unnecessary; if it’s the entire look, on the other hand, it’s better to redesign it. Take a look at the website trends of 2017. It will help you find that clean and neat look or inspire you to jazz it up a bit, whatever fits your business best.
See the process of redesigning as investing in the look of your business. It’s going to be online whether you like it or not – and you might as well make sure it looks good doing it.