The process of building your new business’ website can be overwhelming, but it’s important to make sure you’re taking the necessary steps to guarantee that it works and looks great. According to GoodFirms, 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website. That said, here are a few key ways to ensure your new company’s website is set up properly.
1. Choose a Good Domain Name
Make sure you choose a domain name that makes a good impression for both SEO and usability purposes. For starters, it should be easy to spell. Avoid slang or nonsensical words. You should strive to keep the name short because that will make it easy for people to remember and type.
You may also want to ensure that the name is memorable. Every week, more than 900,000 domains are registered. To ensure you stand out from that crowd, have a catchy name that people will remember.
2. Collect Data on Your Competitor’s Sites
In today’s world, accessing updated and reliable data is essential. You can use that data to analyze your competitors and understand why they are winning or losing, or adapt to market changes as they happen. Unfortunately, about 37% of marketers waste part of their budget due to poor data quality. To avoid wasting money, check your competitors’ websites.
Are there certain keywords they are promoting? What type of customer support are they offering? Is it phone or email? Pay close attention to the benefits and features they highlight. You will notice the strengths and weaknesses in a competitor’s website and know what adjustments to make to yours.
3. Make Sure Your Website Is User-Friendly
Ensure the site is responsive across multiple devices. That includes phones, tablets, and desktops. More people do their searches on phones, and if a site is unresponsive, they will get frustrated and move on to the next seller.
4. Create and Publish Quality Content Regularly
Fresh and quality content is important for SEO purposes. Have a plan in mind on how often you will be creating content for your site. Fresh content will encourage people to keep visiting your site over and over again. In addition, talk to your customers about live testimonials and publish them on your site. Testimonials give your business some credibility, especially when you are trying to attract new customers.
5. Buy a Secure and Scalable Website Hosting Provider
A website host company will provide the tech and services needed for a site to be viewed online. These companies charge monthly. Some will offer a discount to business owners that buy a yearly plan. Check that the hosting company has great customer service support as this allows you to get help quickly if an issue arises.
Phone and chat support are better than email support as the latter can take too long before a problem is addressed. You should also check the kind of security the company has in place. Cyber security crimes have been on the rise. A company that has security measures in place will save you time and money.
6. Have a Plan in Place to Update Your Website
Even after launching your business website, it doesn’t mean that your job is complete. You will have to keep improving your website to ensure it continues ranking at the top in search engines.
Invest your time and resources in creating a good website. At the end of the day, this is what will increase the chances of your business doing well in the online marketplace.Published in