It can very often be the case that we feel a profound sense of impostor syndrome when we open our business and begin to work on our portfolio of assets, hopefully looking to turn a profit sooner rather than later. This is because while your operation is likely very small, there are many making a large amount of money in your industry. While healthy competition is a good thing, it’s not unfounded to say that most other businesses would prefer if you weren’t around to potentially take your own piece of the pie.
It might also be that you feel completely overwhelmed by the strength of other firms. For example, a boutique fashion line might feel a little over-the-top considering how many sources of fashion and online shopping environments there can be for any perusing customer. But this is the wrong way to think about it, and it’s important to know why.
Standing with giants can often help you move forward and better yourself as a firm, because if your boots aren’t too big for you right now, how can you ever hope to fill them? Treating yourself as if you are that business you wish to be can keep your standards high at all times. Here’s how and why that might manifest itself:
It can often be the case that the perspective of a small business’ limited reach can seemingly justify casual communication with their audience. This is perhaps most clear when we see businesses responding to feedback with memes on Twitter, cheekily denigrating their competition, or a range of other informal measures of conversing. But it can often be the case that once you put yourself into this humorous atmosphere, you truly need to keep up it, lest your entire branding approach clash tonally with itself. In your early days, simply responding professionally can be the best method of keeping a solid footing with your audience. Remember, if you’re not confident in your unique approach, it’s best to stick to what works.
Firms everywhere are finding more and more reach online and through mobile solutions such as app development. This allows people to interface with your firm no matter what your office opening hours are. They can likely manage their accounts, complete orders, take care of promotions and change their contact details so your marketing emails can always reach them. This is where utilizing a firm such as Xibis to help you with your bespoke iOS app development can help your firm better itself, and remain toe to toe with those offering full customer functionality.
One thing you could potentially have over the titans of your industry is your willingness to work hard at building goodwill. A little care and attention can go a long way. Handcrafted notes, thank you letters, promotions and ways to prepare people to come back again with a reward can help goodwill blossom, and this gives your business time to flourish.
With these tips, you’re sure to stand with the industry giants you admire.