As a business owner, the one thing that you want from your business is for it to be successful. Of course, this can’t happen if you’re not making any money because people don’t know who you are. Marketing is incredibly important to get your name out there and build interest in your business and brand, but if you’re not memorable, this interest will disappear much quicker than it built. Ensuring your business sticks in people’s minds can sound like an arduous task, but, luckily, it’s not as difficult as most people think. Here are four simple steps that you should take to make your business memorable.
Be Active On Social Media
According to Statista, people spend around 135 minutes on social media every single day, which is more than two whole hours. Because of this, it’s important that you make your presence known on social media. The more you post, the more often you’ll pop up on your customers’ and potential customers’ feed, so it will be pretty hard to forget about you. Just make sure that your posts are interesting to your followers, or they’ll just unfollow you. Having some fun on social media is a great way to keep people interested.
Create An Eye-Catching Logo
No one remembers plain and boring logos, so it’s essential that yours is eye-catching, unique, and interesting. Unless you’re artistic yourself, you might want to pay for online graphic design services to ensure that this is done to a high standard. Once you’ve created your logo, it’s important that you post it on anything to do with you, including your social medias, your website, and your business cards. It’s essential that people associate your logo with your business as soon as possible.
Hand Out Business Swag
Everyone loves getting free stuff, and your customers are no different. Therefore, a great way to keep you in their minds is to give them some business swag. You’ll stand out from the crowd for giving something for nothing, but you’ll also stick in your customer’s minds because your logo will be on whatever you’ve given them. Try to make it something that they’ll use every day, like a pen or a mug, so that you’re constantly advertising to them and others.
Stand For Something
A great way to stand out from the crowd is to make promises and keep them. Shockingly, a lot of businesses vow to do something to get customers, and then fail to deliver, which is something that you shouldn’t ever do if you want to be successful. A lot of businesses vow to deliver great customer service, and while this is important, it should be standard, and so doesn’t really make you stand out. Instead, think outside of the box and consider creating a greener business, or helping animals, by going cruelty-free and donating to animal charities.
It’s going to take a bit of time and work to make your business stick in people’s minds, but it will all be worth it in the end.