Keeping In Tune With Your Customers

When you run a small, online business, it can be pretty easy to become waylaid with a whole host of tasks in different areas. You want to focus on product design. You want to come up with new business models and online features. You want to spruce up your web design. You want to come up with loyalty schemes. But when it comes down to it, you do need to carry out all of your work with one particular group at the forefront of your mind at all times – customers. These can include your past customers, current customers, and potential customers alike. Lay focus on keeping in tune with these people!

Knowing what your customers are interested in, what they are willing to buy, when they are likely to buy it, and what type of advertising or marketing campaigns are effective in encouraging them to actually purchase with your brand can significantly increase your sales and overall profits. It helps to carve a path for product development, marketing, and communications campaigns. But how do you maintain a good grip on this information?

Well, there are a couple of options that you could consider! The first is pretty straight forward – conduct market research. This puts you directly in touch with members of the consumer market and determines whether what you are offering is appealing or not. You could also consider looking into existing, more generalized research. Read through the infographic on E-Commerce trends by Trade Vitality below. This should get you started out in the right direction!


Infographic Design By Trade Vitality

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