Female Founders: Billie, Werk, & Goop

Female Founders: Billie, Werk, and Goop

Each week we highlight three businesses and their female founders! Whether it gives you the motivation to start your very own business or if you learn about a new brand – you get to e-meet some pretty incredible women!

This week we highlight Georgina Gooley of Billie, Anna Auerbach and Annie Dean of Werk, and Gwyneth Paltrow of Goop. Check it out!

Billie: Georgina Gooley

Georgina Gooley is the Co-Founder of Billie, a female-first shave company “delivering everyday TLC from top to toe,” by delivering razors, specially made for women, straight to your door.

Before co-founding Billie in 2016, Georgina started out working for a PR company in 2006 in Sydney, Australia. She worked as a Senior Business Manager and then made her way to Bartle Bogle Hegarty as an Account Manager from 2012 to 2013. Gooley then worked at Weiden + Kennedy for over three years in various roles. She also has experience promoting large companies such as Old Spice, Cole Haan, and Playstation. With experience in so many different roles, Georgina knew she had what it takes to start a business. And that’s when Billie was born.

Billie offers a razor handle, two 5-blade razor cartridges, and a magnetic holder for just $9! And after your initial purchase, Billie will send four additional cartridges for $9 whenever you need them! It’s really a great price compared to what we normally spend on razors at the grocery store. We should also mention that Billie doesn’t just sell razors, the brand also promotes body hair acceptance and positivity.

Georgina is one of AdAge’s Top 40 under 40 who is shaping the marketing, media, and agency industries. Billie won Best Razor Award from Nylon, as well as receiving praise from hundreds of users and Buzzfeed, Allure Magazine, Byrdie, People, and so many more!

Werk: Anna Auerbach and Annie Dean


Anna Auerbach and Annie Dean are the Co-Founders and Co-CEOs of Werk, a SaaS platform that helps companies improve their employee experience through flexibility. 

Anna Auerbach graduated from Harvard Business School with an MBA in 2010. After graduating, she was the Case Team Leader at the Bridgespan Group before going to work at Moonridge Group as the Chief Operating Officer until 2016 when Werk was created.

Annie Dean graduated from Syracuse University and then went to Fordham University School of Law, where she graduated in 2010. She worked as an associate at Cadwalader, Wickersham, and Taft LLP then moved onto Kramer Levin Naftalis & Frankel LLP. Annie was looking for career advice when a friend introduced her to Anna Auerbach via the phone, and from there, they formed a bond and soon created Werk in New York City. 

Werk uses technology to put data about flexibility into the hands of companies. They give you an assessment to see just how much flexibility a company has and what it could do to achieve more. Through their reports, a company can see where their gaps are and how much flexibility their employees need. 

Werk has been recognized by The New York Times, The Harvard Business Review, Fast Company, Bloomberg, CNN Money, Business Insider, and so many more. Check out all of the raves this company is receiving. 

Goop: Gwyneth Paltrow

Gwyneth Paltrow is probably a name you’re familiar with. Of course, you know Gwyneth because of her acting, but did you know she has her own company as well? Goop, which also has its own Netflix show, was launched in 2008 from Gywneth’s kitchen. It is a weekly newsletter, news site, and lifestyle brand that opens up about taboo subjects. 

While filming, Gwyneth would ask crew members for recommendations on local cafés and restaurants, which helped her spark the idea for Goop. She has always been into health and wellness and wanted to take what she knew and practiced to the next level.

Goop began as just a health and wellness newsletter. The brand began giving advice and recommendations that had people everywhere wanting more and tuning in.

In 2014, after recommending products from other brands for years, Goop began to launch their very own! They curate the “best in clean beauty” as well as making their own “glow-inducing skincare.” They also have vitamins, housewares, a fashion line, and a podcast. Goop is growing and growing, and with its Netflix series, it’s popularity is only getting bigger! 

Check out Goop for recommendations and advice on style, beauty, travel, recipes, wellness, work, and so much more! 

Do you have a female founder that you think we need to know about? We would love to hear about it! Reach out to us here.

Published in Business, Featured Articles
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Alyson Pittman is a contributing writer for WBD and a JR marketing associate for Excite Creative Studios, an Atlanta-based creative agency.

Alyson graduated from Kennesaw State University with a Bachelors of Business Administration and a concentration in Marketing. She was in multiple organizations at KSU where she held leadership positions. As a part of the Delta Phi Epsilon Sorority, Alyson held the Social Coordinator position and planned/promoted large events.


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