When attending any trade show or exhibition, the importance of your exhibition stand cannot be ignored. This plays a prominent role in the overall success of your business’s attendance at the event in question. After all, it is responsible for drawing people into your business, as well as creating a strong image regarding corporate branding.
Trends and considerations in exhibition stand design
In order for your exhibition stand display to be successful, it needs to be a design which appeals to people and is attractive. There are constantly changes in the different trends which are considered the most effective. Staying up to date with the latest trends in trade shows and exhibition stand design and build is highly important and this article aims to give a helping hand by revealing what those are.
The first thing that needs to be considered is the colours used because this is the first thing that will be noticed by people. The trend at the moment is to mix conservative colours with a bold and vibrant choice. These means to select a colour such as grey or black as a base and then mix it with a colour which will attract attention; this should be something which is eye-catching and bright such as yellow, orange, turquoise, fuchsia or lime green.
The next thing that should be contemplated is the material used in the exhibition display stand. The main reason for this is that there has been a significant change in trend over the past few years. This is represented by the utilisation of fabric in sections of the stand. The way in which this is used needs to be thought out carefully. Fabric is a light material and it can be moulded into different shapes and therefore it is vital for the person utilising it to think of the best ways in which it can be used for their particularly stand.
In addition to the material and colours used it is also important to think of the shape and design of the stand itself. In the past it was common to merely use a box shape design. However, now it is much more advisable to think of intricate shapes and patterns which will not only look impressive but highlight certain areas of the stand as well.
How do you find the best company for custom built exhibition stands?
When you take the importance of your exhibition stand into account, you see why it is so important to choose the best professionals for the design and build of custom built exhibition stands. Read on to discover everything you need to take into account to find the best exhibition stand builders for you…
The first thing you need to do is take a look at the company’s portfolio. All good exhibition stand companies will have a section on their website dedicated to the work they have done so far at different trade fair events. You should spend a considerable amount of time looking through everything that is on offer. You will be able to get a good idea regarding the quality of work you are going to benefit from. Moreover, you will see whether the company comes up with unique and innovative designs for each new client, or whether everything seems to look the same. The best portfolios are those that are diverse, thus this is a quality you should definitely be looking out for. You never know, you may be able to gain inspiration for your own stand as well!
In addition to this, you should also make sure you opt for an experienced company. This is a service that requires a lot of skill, a lot of practise, and a lot of first-hand experience. You want to be certain that the company in question has provided their services hundreds and hundreds of times before to a wealth of diverse clients. In fact, you should also take the time to read reviews that have been left by previous customers as well. This is the most effective way to gain a truthful insight into the service you are likely to experience. Not only will you learn about the end product – i.e. the exhibition stand, but you will also discover whether the company was easy to work with as well. If a company has a bad reputation you can bet your bottom dollar this is something you will easily be able to pick up on. After all, a wealth of angry customers will have expressed their dissatisfaction in online forums to warn others from making the same mistake that they did.
Last but not least, the final factor you need to bear in mind is price. Of course every business expense needs to be assessed thoroughly. No business has an endless pit of money to spend if they are to make a profit. Nevertheless, this definitely does not mean you should go for the cheapest company you can find. If you do this you are likely to suffer from a lack of quality and thus your attendance at the event in question will turn out to be a negative experience rather than a positive one. Do research regarding the average prices charged. Remember, it is all about ROI. If you benefit from good exhibition stand you are likely to make money back as a result.
Adding boards to your display stand
When hosting or participating in a promotional event one must consider the best way in order to attract viewers and get noticed. One of the main things that people must think about deeply is the exhibition display boards they decide to utilise. Whether it is a board which is used to stand alone at an exhibition or whether it is one which is used as party of a display stand it is important to give this vast consideration if they are going to be effective.
The first thing that needs to be thought about is the budget for the exhibition display boards. It is crucial to consider how much money one can set aside for this before they go ahead and proceed to find someone to design their boards and have them made. At the end of the day, an exhibition display board is something that can be catered to suit an array of budgets and so people need not spend more than they have to.
The next thing individuals must consider is who they get to design their display boards. The best idea is to go on to the internet and search around in order to discover the different companies that are out there. Read reviews online in order to decipher which companies have a good reputation and which do not. It is also advisable to seek the experience of the company. The more years they have been in the industry the better as this ensures they have the unique insight and knowledge to deal with all requirements that are needed.
When making sure that one is happy with the design of the display board they have they should consider how the board achieves the balance between style and information. The board should be visual and eye catching, but at the same time it should also showcase the products or other information that should be displayed. Perhaps you want to create a business website for the event and have an interactive display board? This is a great way to get people’s attention.
Hopefully, you now feel more prepared to create the perfect exhibition stand!