Getting results from Facebook advertising without spending a huge chunk of your budget is totally possible. All you need to do is select a well-targeted audience, and before you know it you should be enjoying incredible results. In this guide, we’ll take a look at how you can get the most value for money from Facebook advertising.
Know Your Objectives
You must know your objectives for any Facebook ad campaign. When you know what they are, you can better determine your budget. Perhaps you want to promote your content or build your fanbase. Whatever it is, make sure you consider it carefully before you begin.
Increasing Conversions and Sales
Conversions and sales are often something business owners want to focus on, especially if they have a small budget, to begin with. However, this is why you must be targeted the right audience right off the bat. Taking a look at your own news feed and making note of some of the lead generation ads that pop up will help you to get a good idea of the copy, visuals, and call to actions required.
Craft Your Message Carefully
The message you put on social media should be carefully crafted if you’re spending money on putting it out there. The words you use absolutely must connect with your audience, or you’re going to get nowhere fast. Have empathy for your audience and write copy from there. Let them know you understand and that what you have to offer can solve their problems. You absolutely must understand your ideal prospect and write this way. They buy on emotion most of the time, not on logic. Make sure you appeal to them. To make sure you’ve actually crafted ads that are worth it, the advertising ROI calculator can help you to figure out the exact figures in terms of ad budget and conversion rate.
Building The Perfect Facebook Ad
So you know exactly what you’re going to say, but your Facebook ad as a whole needs to stop your audience in their tracks. What image will you use for this? Make sure it stops them from scrolling and captures their attention. You also want to make your call to action as clear as day. Know what you want them to do and tell them to do it. Whether that’s signing up for your email newsletters or visit your website, make sure you make this clear.
Maybe you have a few ideas for your ads and you’re not sure which your audience will respond to best. Split testing is ideal for this. Send one of your ads to one half, and one to the other. Then, see how they match up in terms of effectiveness. Usually, this is better when only one element as changed because something as simple as a color or font change can get better results. Take your time to craft the perfect ad.
If you take your time to craft the perfect Facebook ad, you’ll get much better results!