Having a website is essential for any company in the digital age, but people won’t visit your website unless you guide them to it. Here are just several ways in which you can encourage people to visit your website.
Improve your search engine rankings
Search engines are the main source of web traffic for most businesses. If your site isn’t indexed until the 10th page of Google, it’s unlikely you’ll get many visitors. However, if you appear on the first page, it’s likely you’ll get lots of hits. SEO (Search Engine Optimisation) is a way of improving your rankings that can be done by keeping content fresh and using keywords. There are companies as found at seoexplode.com that can handle your SEO for you. This can sometimes be easier than attempting it oneself.
Share website content on social media
You may also be able to direct visitors from social media by sharing content from your site. This requires you to have also set up social media pages for your business. Types of content you could share may include links to product pages on your website or links to promotions on your website. You could even start a blog on your site allowing you to keep generating content that you can then share. Sites like bloggingwizard.com offer a list of tools that can allow you to automatically share new content on social media.
Get your website featured on business listing sites
There are sites dedicated to listing and recommending businesses that could also be useful for driving traffic to your site. One of the most popular sites of this kind is yelp.com, which is worth signing up to. Review sites may also be able to contain links leading to your site.
Invest in PPC advertising
PPC (Pay Per Click) ads are another way of directing visitors to your site. This involves building an advert that leads to your site – you then pay this advert to display until a certain amount of people have clicked on it. You can create PPC ads via sites such as semrush.com.
Make use of physical branding
It’s also possible to encourage website traffic using physical branding. Nowadays, most people are able to use their phone to go online – by displaying your web address on signs, business cards, flyers and company uniforms, you may encourage extra visitors. QR codes are a fast way of allowing mobile users to visit your site – rather than having to manually enter your whole web address, phone users can simply scan the code using their camera and automatically open your site. You can create QR codes for your site online for free via the likes of qrcodemonkey.com. It’s worth displaying a QR code and your entire address for people that may not know about these codes.