3 Sure Fire Ways To Make Your Medical Clinic A Success In Unprecedented Times

As a qualified medical professional, the chances are that your mindset is very much concerned with the COVID-19 pandemic. You will also be concerned with your patients, and helping them through the current healthcare crisis. As a medical clinic owner, you don’t want to shun those individuals who still have acute healthcare needs if they are not related to the novel coronavirus. You need to instill a sense of calm and be reassuring to the people in your care to make sure that they don’t neglect the medical care that they need out of fear of catching the coronavirus. At this current moment, you may be seeing a decrease in patients, that not only impacts your revenue, but also on the health of your patients. Take a look at how you can ensure that your medical clinic remains successful and that your patients are not suffering unnecessarily.

Be Flexible

The COVID-19 crisis is making every individual become more flexible in their approach to life. They are receiving more groceries via home delivery, they are shopping online and they are staying at home a little more. By staying at home, they may be less likely to seek the medical care that they need. To combat this, consider opening up telephone consultations as a way of examining your patients. You could even set up a Skype call complete with video to enhance diagnostic capabilities. With these added telehealth services, you will need to secure adequate telehealth billing services. Being a new service, you are best to outsource this admin function to a professional company to ensure maximum compliance. While no substitute for a face to face physical examination, you can ensure that your patents remain safe with a remote consultation.

Staffing

With the coronavirus crisis, you need to make sure that your facility is adequately staffed at all times. You also need to ensure their safety. Make PPE a priority. Your receptionist, nurse, and healthcare assistants all need masks, gowns, and gloves should they choose to wear them. It would help if you had hand sanitizer stations across your clinic and you need to ensure that your cleaning schedule is reviewed to ensure even greater levels of hygiene. If staff become sick with COVID, you must make sure that you have locum staff on hand to call to ensure that your clinic can remain open for business. People get ill all the time, so you need to be on hand to care for them.

Marketing

Just because the coronavirus is here to stay for the foreseeable future, doesn’t mean that you cannot drive your business forward. Ensure that you maintain a social media presence and market your clinic to potential new patients. You can use direct mail or an email campaign to secure new business. Ensure that your website is user friendly and can be viewed on a mobile device. Advertise in online medical directories and place importance on seeking new patients. Your current patients will rely on you during this time, so care for them while helping others new to the area.

Follow this guide and you can have a medical clinic that continues to go from strength to strength.

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